Haoabout is a cultural media and events platform focused on cross-cultural exchange and international communication.
Haoabout (好about) creates films and cultural experiences in China, primarily for international audiences. We share food, craft, travel and everyday life through participation and conversations with local people.
What We Do
Original Media
We create films and stories about food, heritage, and everyday life in China, sharing local experiences with international audiences through our own channels and partner platforms.
Cultural Programs
We bring people together through field visits, workshops, and cultural events, creating opportunities to meet local communities and take part in their traditions and everyday lives.
Partnerships
We work with destinations, institutions, and brands to develop cultural projects, combining media production and shared experiences to build lasting connections with audiences around the world.
Our Approach
We start with a simple question: “How about…?” Our hosts take part, ask questions and learn from the people they meet. We want audiences to see a place more clearly and find their own reasons to connect with it.
From cultural experience shorts and local culture series to travel vlogs and experiential travel and culture documentaries, we choose the format around the story and audience.
Our Network
Our active, growing correspondent network brings together creators, on-camera contributors, photographers, filmmakers and local collaborators. Each person contributes according to their skills, interests and the project.
Work with Us
We work with destinations, cultural institutions and brands on media production, cultural programs and international communication.