Haoabout produces original media and cultural projects in China for international audiences.
We share food, heritage, and everyday life through on-the-ground access, bilingual correspondents, and partner collaborations.
What We Do
Media & Content
We produce original content that captures real experiences, designed for global audiences and platforms.
Cultural Programs
We design and run cultural programs: field visits, workshops, and themed experiences that bring partners and audiences closer to real places and people.
Partnerships & Outreach
We work with destinations, institutions, and brands on projects that support international communication and long-term engagement through both our channels and partner platforms.
Our Approach
We start with a simple question: “How about…?”
Instead of trying to explain a place from a distance, we go, spend time, and engage directly by listening and asking questions.
We look for what only becomes visible through real interaction: how people make choices, how traditions continue or adapt, and how daily life connects to a place’s history and its future.
The goal is not viral reach. It is perspective. If someone walks away seeing a place more clearly, and maybe wanting to experience it for themselves, then we have done our job.
Our Network
We work with a growing network of bilingual correspondents based across China. They are selected for curiosity, communication skills, and the ability to engage directly in local environments. This allows us to move quickly, cover diverse regions, and support projects with reliable on-the-ground execution.
Work with Us
We partner with tourism destinations, cultural institutions, and brands to develop programs and produce media projects for international audiences. Engagements can range from short field production support to full program design and execution.